VMLY&R has announced the appointment of Kevin Lobo as executive creative director. He joins the agency from Leo Burnett where he was senior creative director.
At VMLY&R, long with creating a creative culture for the agency, he will also look to build and grow the agency’s in-house video production capabilities.
Venkatagiri Rao, CCO, VMLY&R SEA & India, said, "Kevin is a delightful, creative thinker and a sharp strategic brain, with a focus on work that works - a rare and powerful combination. His experience on bold, new-age campaigns is why he is perfectly suited for an idea-first agency like VMLY&R, which leads with digital thinking while doing integrated work for brands. Also, the sheer energy and learning he brings to the game every day is inspiring. Making him a perfect mentor for our young talent looking to learn the business.”
Lobo said, “VMLY&R is consistently rubbing shoulders with the best of the best in the world, so it was a no-brainer for me to join. The lines between mainline and digital advertising are blurring fast, and at VMLY&R, I see that at work every day. Young creatives here are not just creating integrated campaigns for local brands but for top brands in Singapore and Indonesia as well. The energy is infectious!"
Tripti Lochan, co-CEO, VMLY&R Asia, said, “Kevin brings an inspired view to every piece of work, and with experience leading teams to success, I am confident that he is a great addition to VMLY&R. As we build our presence in India, we are excited to have his perspective and expertise driving success for our clients.”