Kantar elevates Mary George Parayil

Kantar has announced the appointment of Mary George Parayil as principal, Kantar Analytics, India. Parayil has been a part of Kantar Analytics for the last 10 years, having managed global engagements as part of the global analytics hub in Bengaluru before taking on the responsibility of the Indian market.  

In her new role, Parayil will report to Ranjana Gupta, lead – innovation, South Asia, Insights Division, Kantar, and will continue to be based in Bengaluru.

Recent additions to the marketing data and analytics company’s analytics portfolio include UMMO (Unified Marketing Measurement and Optimisation), a cookie-less unified measurement solution that provides highly scalable, AI-powered, unified measurement of online and offline media, and Digital Mirror, an NLP-based digital analytics solution that decodes digital footprints using AI, helping brands to understand people more holistically – from unknown personality traits to emerging trends and detailed media consumption habits

Deepender Rana, executive managing director, South Asia, Insights Division, Kantar, said, – “Our clients already use the power and precision of Kantar’s analytics solutions to answer critical business questions. Clients use our pricing analytics offer to enhance profitability and combat inflation. CrossMedia helps allocate campaign budgets across media for optimal brand outcomes. Our AI-infused solutions are a natural evolution of our offer. Link AI is helping our clients test hundreds of creative assets, including digital ones, cost-efficiently in a matter of hours. UMMO uses AI for real-time advice on media allocation to optimise short- and long-term sales. Advanced technology capability is core to Kantar’s differentiation, and we will continue to invest in this area, helping businesses grow with speed and profitability.”

Soumya Mohanty, MD & chief client officer, South Asia, Insights Division, Kantar, added, “Kantar in India is the leader in brand measurement, and as our client teams work closely with Mary, it will further amplify our ability to provide end to end solutions to modern-day brand problems.”