Vegan personal care brand Pilgrim has appointed actor Kalki Koechlin as brand ambassador for its France-origin Vinothérapie range.
According to the brand, Koechlin’s French lineage and the beauty secrets of the country is what made her the right fit.
Pilgrim announced this partnership via its Instagram handle.
Gagandeep Makker, co-founder, Pilgrim, said, “We are ecstatic to join hands with Kalki Koechlin for our Vinothérapie range that brings beauty secrets especially sourced from Bordeaux, France. At Pilgrim, we aim to bring the most authentic and unique ingredients from around the world to our consumers in the Indian market. With this particular range, we want to make our consumers experience the beauty secrets of French skincare right at their doorsteps. We are super excited to have Kalki on board as her belief in achieving holistic beauty truly aligns with our ethos and brand values.”