JWT has appointed Prasanna Kulkarni and Nitin Pradhan as executive creative directors at its Delhi office.
Kulkarni, who has over 14 years of experience in advertising, brand strategy, and digital media, was leading a creative team at OgilvyOne Worldwide for over five years.
On his appointment, Max Hegerman, digital head, JWT India, said, “We are very excited about the addition of someone of Prasanna’s calibre. As a digital native; he brings in an abundance of hands-on digital experience - and a passion for the space. Prasanna will partner with Sushobhan Chowdhury (head of digital strategy) and Rahul Kaul (technology/UX Head) to lead and mentor digital-specific core teams in New Delhi and Mumbai, which will support all JWT offices in India. Prasanna will have an immediate impact on our digital creative capabilities.”
Pradhan makes the shift from McCann Erickson, and has a career spanning over 12 years. He will work closely with Bobby Pawar, chief creative officer, on special projects, besides handling some of the key brands at JWT Delhi.
“I am delighted to have Nitin Pradhan joining the JWT family. Over the long discussions I have had with Nitin, I have found him to belong to the brand of creative people who do not sacrifice diligence, perseverance and detailing on the altar of creative vehemence. The correct mix of all these wonderful traits is what Nitin brings to the table and I am looking forward to working closely with him,” said Sanjeev Bhargava, managing partner, JWT Delhi.