Pizza Hut has launched a new 'Weekday Special' offering for which JWT has created the launch communication.
Watch the TVC (Story continues below)
The film shows a group of friends being served their food at Pizza Hut. All of them are looking confused and have a question for the server, but keep passing on the question to each other. Finally one of the girls on the table is tricked into clarifying the doubt and she asks the server if the food served is just for Rs 99 per person. As the server assures them of the price, the friends with great excitement start relishing the food.
Speaking about the campaign, Sandeep Kataria, chief marketing offficer, Yum! Restaurants India, said “Being an affordable casual dining restaurant, Pizza Hut will reinforce the brand promise of affordability through the latest campaign of Weekday Special. College teens prefer eating out almost every day through the week. They are always on a lookout for the most economic deals which give them large quantity of food and wide variety to choose from without compromising on the quality. Considering that they have to survive on a very low allowance through the week, our Weekday Special will give them just what they were looking for at just Rs. 99 per person without making a hole in their pocket. We have captured this emotion and excitement experienced by a group of teenagers at Pizza Hut through our latest TVC. I am sure the ad will attract teenagers across the country to rush to their nearest Pizza Hut dine-in restaurant.”
Commenting on the TVC, Kishaloy Basu, creative director, JWT, said, “The idea we created is around the key message of value for money i.e. A 3 course meal at just Rs.99 per person. It is basically ‘so much for so little’ and the creative expression is simply the unbelievable factor of the offer. I think each one of us must have gone through or faced a similar moment in our lives where we questioned reality or at least showed a bit of doubt. I would say it's slice of life with a pinch of fun with the kind of situation faced by these 5 Teenagers inside Pizza Hut. They just want to be sure or re-check the order they placed before they start gobbling down the mouthwatering pizzas, pastas, etc served to them by the waiter.”
Client: Pizza Hut
Creative Director : Kishaloy Basu
Production House: Love & Faith