Joyeeta Ghosal joins GoKwik as director of brand marketing

Moves from Home Credit

May 02, 2022 06:56:00 AM | Article | Campaign India Team

GoKwik has announced the appointment of Joyeeta Ghosal as director - brand marketing. 
 
Ghosal moves from Home Credit, where she was leading marketing and communications.
 
GoKwik is an e-commerce enablement company that aims to improve the D2C e-commerce shopping experience. 
 
Chirag Taneja, co-founder and CEO, GoKwik, said, “We are excited to have a seasoned professional like Joyeeta on board with us. GoKwik has emerged as a fast-growing e-commerce enablement company and it is critical to constantly innovate and stay ahead of the curve in this excessively dynamic digital ecosystem. Joyeeta comes with extensive experience in managing millennial and premium brands in her past roles and has a proven track of having immense brand communications and market insights. I am confident that together we will further strengthen our reach and help us in our vision."
 
Ghosal said, "I am very excited to be a part of a brand that has shown such incredible growth in such a short period. Marketing will enable us to create awareness and recognition for the ground-breaking work that is happening at GoKwik and the problems that we are solving and as we scale our network, we also scale the businesses of our D2C partners which will in effect, benefit the end consumer/ shopper. This is an exciting time to be working in technology and D2C and I am happy to be able to contribute to this space through GoKwik.”
 
She has also worked with Vodafone India and ABP Group.