Joy Cosmetics assigns creative duties to Happy

Happy Creative Services has bagged the creative mandate for Joy Cosmetics. The account was won following a multi-agency pitch. 

 

The Kolkata-headquartered company was founded in 1988, and has a presence in skin and hair care through herbal products.

 

Poulomi Roy, head marketing, Joy Cosmetics, said, “The personal care market in India is still at a nascent stage in comparison to the developed countries and there is ample growth opportunity in years to come. Joy perhaps being one of the very few Indian companies who is purely into the personal care space and is here to stay as a prominent player. Keeping this objective in mind year 2015-'16 is a crucial year for the company; some strategic alignments have taken place within the organisation and also with our partners, having Happy on board is a part of this process. We believe the young energetic team of Happy will play a vital role to help brand Joy achieve its defined milestone.”

 

Kartik Iyer, CEO and co-founder, Happy Creative Services, said, “It’s an honour to be chosen with a brand like Joy Cosmetics. The fact that they were open-minded about working with an agency based in another city itself proves that they are a forward-thinking organisation. We look forward to breaking some category codes and giving birth to a fresh new brand in the personal care space. And if you haven't cracked the Happy-Joy joke yet, we already have.”