Jet Airways' media duties will move to Starcom, following a joint global tender process to appoint a single media agency for Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways.
Jet Airways was handled by Vizeum India, an account win reported by Campaign in June 2014.
The joint tender was sent to several leading agency networks, informed an official statement announcing the appointment.
Shane O'Hare, Etihad Airways' senior VP marketing, said, "Starcom demonstrated that they fully understand the emerging media scene which has digital media at its core. Their highly experienced team, resources, planning tools and buying clout in all the key EAP markets gave them a clear edge in the tender.
"The depth of the relationships within the EAP allows us to go even further with our joint media strategy alignment, and will allow Starcom to maximise returns on our collective investment and to ensure that each unique brand experience is brought to life with optimum exposure on a global scale."
Starcom will service EAP airlines from India, the United Arab Emirates, Germany and Italy, with central coordination from its EMEA head office in London.
Matt Blackborn, president, investment and diversification, Starcom Mediavest Group, said, "We are the foremost innovators in the precision media space and very much welcome this exciting challenge of working with the Etihad Airways Partner airlines across all their communications platforms.
"This is a unique client brief and relationship as it brings together multiple brands from the same industry and is ground-breaking in the agency world.
"We look forward to servicing Etihad Airways Partners through a unified approach that integrates connections, content, data and technology."
Gaurang Shetty, SVP, commercial, Jet Airways, said, “Starcom showed their ability to add value to our media investments and demonstrated their thorough understanding of the evolving media scenario. Starcom’s solution was backed by data, insights and was relevant to the brand’s core values. We look forward to partnering with Starcom to develop synergies along with Etihad Airways Partner airlines.”