Jean-Marie Dru to chair inaugural Cannes Creative Effectiveness jury

Philip Thomas, chief executive officer, Cannes Lions, said, “This jury is a great mix of very senior industry leaders both from the agency side and client side, who appreciate the enormous value of combining creativity and effectiveness when marketing a product or brand and the success it brings. Whilst the creative aspect has already been judged, this jury will turn their experience and skills to the effectiveness element of the entries, ensuring that those most worthy cases are deservedly honoured.”

Creative Effectiveness Lions will be awarded to entries which have shown measurable and proven impact on a client’s business. The judging process will be based on strategy (25%), idea (25%) and results (50%), and only entries that were either shortlisted or Lion winners, across all categories, at Cannes Lions 2010 will be eligible to enter since these will have already been judged and established as being creatively world-class by last year’s juries.

Other jury members include Tim Broadbent, global effectiveness director, Ogilvy & Mather, Global, Mathilde Delhoume-Debreu, director EMEA & Asia, Brand Building Integrated Communications, Procter & Gamble, Asia & EMEA, Sally Dickerson, managing director, BrandScience, UK, Sudeep Gohil, executive planning director and partner, Droga5, Australia, Jeffrey Graham, executive vice president, Worldwide Performance Director, Initiative, Global, Giles Hedger, group chief strategy officer, Leo Burnett, UK, Kenneth Hong, global communications director, LG Electronics, Global, James Hurman, planning director, Colenso BBDO, New Zealand, Hugo Janeba, Marketing & Innovation executive vice president, Vivo, Brazil, Gareth Kay, associate partner, director of brand strategy, Goodby, Silverstein & Partners, USA, Chris Kempczinski, senior vice president, Meals & Enhancers, Kraft Foods, Global, Daryl Lee, chief integration officer, McCann Worldgroup, USA, Russ Lidstone, chief executive officer, Euro RSCG, UK, Bruno Liesse, director, Deepblue, Belgium, Guy Murphy, worldwide planning director, JWT, Global, Gary Raucher, VP, head of integrated marketing communications, Philips Consumer Lifestyle, Global, Nirvik Singh, chairman & chief executive officer, Grey Group Asia Pacific, Asia Pacific, Darío Straschnoy, president, Young & Rubicam, Argentina and John Woodward, global planning director, Publicis Worldwide, Global.

The deadline for all Cannes Creative Effectiveness entries is March 4, 2011 to allow PricewaterhouseCoopers time to independently verify the data. The winners will be honoured on Saturday, June 25, alongside the Film, Film Craft, Titanium and Integrated Lions winners.