Packaged food products supplier, Jayshri Gayatri Food Products (JGF) has appointed BeanstalkAsia to handle its integrated marketing communications mandate for its dairy products brand ‘Milk Magic’.
The agency will also handle the brand’s soon-to-be launched non-dairy products portfolio.
It will work on the marketing strategy for each of JGF’s brands and build brand equity through ATL campaigns, enhance visibility in the Indian B2C market through digital marketing and nurture corporate and brand reputation.
Subhash Mistry, vice president, marketing, Jayshri Gayatri Foods, said, “We are very impressed with the depth of understanding that BeanstalkAsia has displayed about the segment. We are looking at BeanstalkAsia to build the brand and its attractiveness in the Indian B2C domestic market as well as in the global scenario appealing the Indian diaspora abroad. We find BeanstalkAsia to have the unique ability to develop a seamless 360-degree integrated marketing campaign that can establish the brands presence among its target consumers.”
Upendra Singh Thakur, founder, BeanstalkAsia, said, “We look forward to an exciting journey with JGF to stir up the packaged foods segment with our in-depth understanding and extensive experience in FMCG, especially in the dairy category, to create impactful communication across all mediums for the brand Milk Magic. Very soon you will see an integrated marketing campaign that is all set to break the typical repetitiousness of dairy products communication. At BeanstalkAsia, we follow rigours to arrive at a consumer insight and thereafter sync this insight strategically with the brand’s requirements to create bespoke solutions.”