Commenting on this, Ambika Sharma, national head, Jagran Solutions said, "The dynamics of rural markets differ from other market types and also the rural marketing strategies are also different from the strategies aimed at an urban consumer. So to handle the emerging rural Indian markets need, it was imperative that its operations should be handled by a dedicated team with expertise. Consumer insight, creativity, Reach, scale, control, and result orientation are the driving forces of this division which addresses emerging Indian marketing needs."
The rural division of Jagran Solutions handles clients like Hindustan Latex Limited, State Government Clients of Bihar, MP & Haryana, Escorts and FMCG brands with clients like Dabur & HLL. Its largest project is for the Government Bihar - Mobile Medical unit project worth Rs 22 Crores.
Added Sharma, "Now activations for rural markets are not restricted to mobile vans anymore, gone are the days when this medium was perceived as the only workable method of reach. Innovations have found their way quite successfully to this segment. Activations now need to sync with the consumers thought and beliefs, they need to speak the language of the locals and yet be aspirational. The future will belong to the long term vision and in depth understanding; it will belong to those who have invested time effort and expertise in the emerging Indian markets."