Jacqueline Fernandez, Ranveer Singh and Urvashi Rautela among non-compliant social media influencers

Last year, The Advertising Standards Council of India (ASCI) announced social media guidelines through which it aimed to ensure transparency among brand promotions. 

 

Six months after the launch of the guidelines, ASCI has rolled out a report which reveals which brands/influencers aren't following the guidelines. 

 

In July 2021, ASCI started suo motu screening of social media platforms as well as handling end-consumer complaints. Over a span of six months, it screened about 5000 posts/ stories/ feeds from influencer handles. It has completed the processing of 719 posts which were considered to be prima facie violations of the Guidelines.

 

Out of the 719 posts processed, 577 (80%) influencers voluntarily amended/withdrew their posts.

 

Out of the remaining 142 complaints, 121 were upheld by ASCI's Consumer Complaints Council and influencers were asked to withdraw or modify their posts. In all, ASCI recommendations received 86% compliance from Influencers.

 

The influencers and brands listed below (which include actors Jacqueline Fernandez, Ranveer Singh and Urvashi Rautela) are in breach of ASCI Guidelines for Influencers Advertising in Digital Media, for continuing to remain non-compliant. The influencers and brands were contacted by the complaints handling team and were asked to comply with the guidelines. 

 

#	Brand	Influencer Name
1	'Aveda' available at Nykaa E-Retail Private Limited	Ms. Sonam Babani
2	'Aveda' available at Nykaa E-Retail Private Limited	Ms. Karishma Sakhrani
3	Art Hue by Shubha Jain	Ms. Ofelia
4	Blissclub Fitness Pvt Ltd - Myblissclub	Ms. Sonam Babani
5	COLORBAR COSMETICS PVT LTD - COLORBAR	Ms. Jacqueline Fernandez
6	Cutis Skin Solution LLP - Cutis	Ms. Kanika Mann
7	Elysiann Glorry	Ms. Tashveen Sehgal
8	FAE Beauty Pvt Ltd. - GLAWS gloss	Ms. Sonam Babani
9	Fugazee - Fugazeeinc	Mr. Sajid
10	Icestasy Projects Pvt. Ltd. - Trayog	Ms. Anaghaa Bhagare
11	JEWELFORHER	Ms. Saaniya Chaudhari
12	Kama Ayurveda	Ms. Sonam Babani
13	M/s Land of Beauty India LLP - 3AM	Ms. Nidhhi Agerwal
14	Malabar Gold & Diamonds	Ms. Tashveen Sehgal
15	Manyavar Creations Private Limited - Manyavar	Mr. Ranveer Singh
16	MYFITNESS - Myfitness Peanut Butter	Ms. Jannat Zubair Rahmani
17	Myntra Designs Pvt Ltd. - Myntra	Ms. Riya R K
18	Nykaa E-Retail Private Limited - Nykaa	Ms. Sonam Babani
19	Poshpride	Ms. Shereen
20	Radisson Hotel Group - Meetha Radisson Hotel	Ms. Anushka Sen
21	Realme Mobile Telecommunications (India) Private Limited - Realme Pad	Mr. Shlok Srivastava
22	Renu Manjunath - label_rm	Ms. Urvashi Rautela
23	ROZE BY SAYA , BEATNIK	Ms. Aakriti Rana
24	TheHuntFashion.com , Kohar by Kanika	Ms. Kritika Khurana
25	Trell Experiences Pvt Ltd-Trell Shop	Ms. Vaishali Thaniga
26	VerSe' Innovation Private Ltd. - Josh App	Mr. Faiz Baloch
27	Vivo Mobile Communication Co. Ltd. - vivoV21e	Mr. Shakti Singh Yadav
28	Yam India , Jenys Colecao	Ms. Shereen