Campaign India Team
Jan 28, 2022

Jacqueline Fernandez, Ranveer Singh and Urvashi Rautela among non-compliant social media influencers

ASCI lists 28 influencers and brands that breached ASCI guidelines for influencer advertising

Picture courtesy: Instagram
Picture courtesy: Instagram
Last year, The Advertising Standards Council of India (ASCI) announced social media guidelines through which it aimed to ensure transparency among brand promotions
 
Six months after the launch of the guidelines, ASCI has rolled out a report which reveals which brands/influencers aren't following the guidelines. 
 
In July 2021, ASCI started suo motu screening of social media platforms as well as handling end-consumer complaints. Over a span of six months, it screened about 5000 posts/ stories/ feeds from influencer handles. It has completed the processing of 719 posts which were considered to be prima facie violations of the Guidelines.
 
Out of the 719 posts processed, 577 (80%) influencers voluntarily amended/withdrew their posts.
 
Out of the remaining 142 complaints, 121 were upheld by ASCI's Consumer Complaints Council and influencers were asked to withdraw or modify their posts. In all, ASCI recommendations received 86% compliance from Influencers.
 
The influencers and brands listed below (which include actors Jacqueline Fernandez, Ranveer Singh and Urvashi Rautela) are in breach of ASCI Guidelines for Influencers Advertising in Digital Media, for continuing to remain non-compliant. The influencers and brands were contacted by the complaints handling team and were asked to comply with the guidelines. 
 
# Brand Influencer Name
1 'Aveda' available at Nykaa E-Retail Private Limited Ms. Sonam Babani
2 'Aveda' available at Nykaa E-Retail Private Limited Ms. Karishma Sakhrani
3 Art Hue by Shubha Jain Ms. Ofelia
4 Blissclub Fitness Pvt Ltd - Myblissclub Ms. Sonam Babani
5 COLORBAR COSMETICS PVT LTD - COLORBAR Ms. Jacqueline Fernandez
6 Cutis Skin Solution LLP - Cutis Ms. Kanika Mann
7 Elysiann Glorry Ms. Tashveen Sehgal
8 FAE Beauty Pvt Ltd. - GLAWS gloss Ms. Sonam Babani
9 Fugazee - Fugazeeinc Mr. Sajid
10 Icestasy Projects Pvt. Ltd. - Trayog Ms. Anaghaa Bhagare
11 JEWELFORHER Ms. Saaniya Chaudhari
12 Kama Ayurveda Ms. Sonam Babani
13 M/s Land of Beauty India LLP - 3AM Ms. Nidhhi Agerwal
14 Malabar Gold & Diamonds Ms. Tashveen Sehgal
15 Manyavar Creations Private Limited - Manyavar Mr. Ranveer Singh
16 MYFITNESS - Myfitness Peanut Butter Ms. Jannat Zubair Rahmani
17 Myntra Designs Pvt Ltd. - Myntra Ms. Riya R K
18 Nykaa E-Retail Private Limited - Nykaa Ms. Sonam Babani
19 Poshpride Ms. Shereen
20 Radisson Hotel Group - Meetha Radisson Hotel Ms. Anushka Sen
21 Realme Mobile Telecommunications (India) Private Limited - Realme Pad Mr. Shlok Srivastava
22 Renu Manjunath - label_rm Ms. Urvashi Rautela
23 ROZE BY SAYA , BEATNIK Ms. Aakriti Rana
24 TheHuntFashion.com , Kohar by Kanika Ms. Kritika Khurana
25 Trell Experiences Pvt Ltd-Trell Shop Ms. Vaishali Thaniga
26 VerSe' Innovation Private Ltd. - Josh App Mr. Faiz Baloch
27 Vivo Mobile Communication Co. Ltd. - vivoV21e Mr. Shakti Singh Yadav
28 Yam India , Jenys Colecao Ms. Shereen
 
Source:
Campaign India