Jaago Re returns with a focus on corruption in college admissions

TATA Tea has continued with its idea of Aaj Se Khilana Bandh, Pilana Shuru, in its latest film for the Jaago Re campaign. The tea brand’s latest idea that is conceptualized by Lowe Lintas revolves around corruption in the field of college admissions and how parents pay a huge sum as a bribe to get their children into good colleges. The new slogan is 'Chai Piyo, Padhai Karao'.

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures