Itel Mobile appoints Hrithik Roshan as brand ambassador
Aims to highlight a new brand positioning through its tagline #JodeIndiaKaHarDil
Feb 13, 2023 12:37:00 PM | Article | Campaign India Team Share -
Itel has announced the appointment of actor Hrithik Roshan as brand ambassador.
Along with this association, the brand has rolled out a new tagline #JodeIndiaKaHarDil. It aims to bring about a positive impact in the lives of every Indian consumer and help them achieve their dreams through the power of technology with this positioning.
Arijeet Talapatra, CEO, Transsion (itel) India, said, “We are extremely excited to have Hrithik Roshan on board as the brand ambassador for itel. With his charisma and mass appeal, itel is poised to reach newer heights fueling aspirations of the country and further cementing our position as a leader in the sub-8k smartphone market. He embodies the spirit of hard work, and determination and by far is the most versatile star, which aligns perfectly with our brand ethos. itel’s journey in India has been equally progressive and rewarding by virtue of trust, and faith of 8 crore plus Indians in our products, service and customised communication approach making us a brand which is more relevant in their life.”