Isobar India has bagged the global digital duties for Titan Company. The agency's Bengaluru office will manage the business across 32 international markets that include USA, Dubai, South Africa, Singapore and Thailand among others.
Isobar will handle the brand’s digital creative, social and media duties.
Vijesh Rajan, business head, TCL – international business, said, “In today’s fast evolving, challenging times, consumer businesses like ours see an opportunity to enhance the impact of our marketing monies through the unlimited potential of digital. We are happy to partner with Isobar in this regard, since their global footprint in this specialist domain is a good fit with our growth aspirations in international markets.”
Shamsuddin Jasani, MD, Isobar India, said, “We are honoured to have been entrusted by Titan Company Limited, a renowned Indian brand, to help them expand their global presence. It is a tremendous responsibility and we are looking forward to working closely with our Isobar offices around the world to deliver transformational business results through the creative use of digital for Titan.”