Hachette Book Publishing India has appointed Isobar as its digital agency following a multi-agency pitch.
Thomas Abraham, managing director, Hachette India, said, "As a part of our larger commitment to exploring newer ways of reaching our readers we’ve brought Isobar on board to help us with our social media presence. Isobar’s pitch captured the heart of why books endure and how people connect with books. Their clear understanding of what we need and the enthusiasm of the team assures us that our brand and our books are in good hands."
Shamsuddin Jasani, managing director, Isobar India, said, "We are very happy to be associated with Hachette India, as we are always looking at experiences across different sectors and different types of clients. This win adds a very important category of books and publications to our ever expanding repertoire."
Gopa Kumar, vice president, Isobar India, added, “We recently instituted a focused business development unit to go after interesting brands. This win is just the beginning of many more to come. Happy to be working with Hachette India, it’s an interesting category and the team is excited to create innovative and creative work for them.”
Hachette India commenced operations in 2008. Among others, the company published Playing it My Way authored by former Indian cricketer Sachin Tendulkar in 2014.