Isobar India has been appointed as the digital media partner for British Council Brands - British Council Division and British Council Examinations and English Services India, a subsidiary of British Council, UK.
Isobar India bagged the account following a multi-agency pitch. The agency will service the brands from its office in Gurugram and will manage digital media buying and planning.
Nirupa Fernandez, director marketing, British Council, said, "We are very pleased to associate with Isobar in India. We believe that deep customer insights and data analysis drive an effective campaign. We are confident that Isobar can help us deliver an integrated media approach that will help us position our brand effectively across all channels. We are excited about this partnership and look forward to working with Isobar.”
Gopa Kumar, chief operating officer, Isobar India, added, "We're excited and proud that British Council India has appointed us to manage their digital duties. With our integrated approach and capabilities of delivering end-to-end solutions, we are confident that we will be able to create a strong connection with our consumers across platforms. We are looking forward to making their digital presence stronger as we move forward."
The British Council is the United Kingdom's international organisation for cultural relations and educational opportunities.