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Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio
If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.
In the rush to automate, have we stopped thinking about thinking? And what AI is doing to our minds? Publicis' Laurent Thevenet implores.
While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.