Campaign India Team
Apr 03, 2014

IRS 2013 field work revalidation to take ‘four to six weeks’

The process was earlier slated to finish by 31 March 2014

IRS 2013 field work revalidation to take ‘four to six weeks’

Clarity over the Indian Readership Survey is still some time away.

The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) board met on 31 March to study a preliminary report on findings of the Indian Readership Survey 2013 (IRS), informed an MRUC statement dated 1 April 2014. The report was prepared by a sub-committee appointed by the two bodies in charge of the IRS.

The statement said that the bodies accepted findings of the sub-committee that the methodology and process adopted were robust, while approving revalidation of field work by a third party. This revalidation should be completed in four to six weeks, said the statement.

Also read: IRS 2013 numbers to be re-validated

Campaign India

Related Articles

Just Published

3 hours ago

Castrol Activ helps the rider go with the flow

Watch the films conceptualised by Ogilvy here

4 hours ago

Kapoor sisters Karisma and Kareena vouch for a dose ...

Watch the film conceptualised by Dharma 2.0 here

4 hours ago

Alia Bhatt says there’s ‘Nothing like Duroflex’ for ...

Watch the campaign conceptualised by Creativeland Asia here

6 hours ago

Campaign India Digital Crest Awards 2021: Winners ...

Famous Innovations wins ‘Entrant of the Year’ while Burger King is ‘Brand of the Year’. There’s also a Grand Prix which goes to…