IRS 2013 field work revalidation to take ‘four to six weeks’

The process was earlier slated to finish by 31 March 2014

Apr 03, 2014 03:27:00 PM | Article | Campaign India Team

Clarity over the Indian Readership Survey is still some time away.

The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) board met on 31 March to study a preliminary report on findings of the Indian Readership Survey 2013 (IRS), informed an MRUC statement dated 1 April 2014. The report was prepared by a sub-committee appointed by the two bodies in charge of the IRS.

The statement said that the bodies accepted findings of the sub-committee that the methodology and process adopted were robust, while approving revalidation of field work by a third party. This revalidation should be completed in four to six weeks, said the statement.

Also read: IRS 2013 numbers to be re-validated