Campaign India Team
Apr 25, 2017

Ipshita Sen joins Adfactors PR

She joins from Edelman India where she headed the southern region

Ipshita Sen joins Adfactors PR
Ipshita Sen, a senior communications professional has joined Adfactors PR as senior vice-president, consumer marketing.
 
Sen has nearly 20 years of international communications experience, having worked across the marketing spectrum of advertising, corporate communications and public relations. As the Consumer Marketing Lead, she will be responsible for building an industry-leading practice, bringing to clients unique, insight-based campaigns that drive results and support their business objectives. She will also use her extensive internal communications and employee engagement experience to help enhance the firm’s offering in the employee engagement space.
 
Madan Bahal, co-founder and managing director of Adfactors PR, said, "Her perspective on consumer marketing will add a new dimension to our service offering in this area - enabling us to adopt and incorporate global thinking and approaches into our clients’ campaigns."
 
Sen started her career at Rediffusion DY&R in Kolkata. She has since worked with Leo Burnett in Mumbai and South East Asia, Y&R in Dubai and Gulf Finance House in the Middle East, North Africa and London. She has been associated with highly successful campaigns for clients such as P&G, HP, GE, Tata Global Beverages, Titan, PayPal and Bosch.
 
She was national director – client strategy and employee engagement and head of southern region at Edelman India, where she grew Edelman’s Bengaluru branch to a 65-member strong team, running large scale, integrated campaigns across multiple sectors.
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
#MeToo: Happy's Bodhisatwa apologises for being 'sexually inappropriate'
Premium
4 hours ago

#MeToo: Happy's Bodhisatwa apologises for being ...

Pens an open letter through which he accepts the consequences of his actions however severe they are

Premium
MMGB: Meet Grant and laugh at the 'trauma of a career in advertising'
Premium
13 hours ago

MMGB: Meet Grant and laugh at the 'trauma of a ...

The new ad by Cummins & Partners is a clever send-up of the industry that everyone must wish they'd made.

Premium
Cindy Gallop: India's men must call out harassment too
Premium
14 hours ago

Cindy Gallop: India's men must call out harassment too

As women in the Indian advertising industry continue to share allegations, the British advertising consultant and vocal supporter of the #MeToo movement calls for more women—and men—in India to keep speaking up.

Premium
#MeToo: COA's statement on Rahul Johri
Premium
14 hours ago

#MeToo: COA's statement on Rahul Johri

Allegations were made against Johri while he was at Discovery