Campaign India Team
Apr 25, 2017

Ipshita Sen joins Adfactors PR

She joins from Edelman India where she headed the southern region

Ipshita Sen joins Adfactors PR
Ipshita Sen, a senior communications professional has joined Adfactors PR as senior vice-president, consumer marketing.
 
Sen has nearly 20 years of international communications experience, having worked across the marketing spectrum of advertising, corporate communications and public relations. As the Consumer Marketing Lead, she will be responsible for building an industry-leading practice, bringing to clients unique, insight-based campaigns that drive results and support their business objectives. She will also use her extensive internal communications and employee engagement experience to help enhance the firm’s offering in the employee engagement space.
 
Madan Bahal, co-founder and managing director of Adfactors PR, said, "Her perspective on consumer marketing will add a new dimension to our service offering in this area - enabling us to adopt and incorporate global thinking and approaches into our clients’ campaigns."
 
Sen started her career at Rediffusion DY&R in Kolkata. She has since worked with Leo Burnett in Mumbai and South East Asia, Y&R in Dubai and Gulf Finance House in the Middle East, North Africa and London. She has been associated with highly successful campaigns for clients such as P&G, HP, GE, Tata Global Beverages, Titan, PayPal and Bosch.
 
She was national director – client strategy and employee engagement and head of southern region at Edelman India, where she grew Edelman’s Bengaluru branch to a 65-member strong team, running large scale, integrated campaigns across multiple sectors.
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
2018: Martin Sorrell's dramatic and traumatic year
Premium
15 minutes ago

2018: Martin Sorrell's dramatic and traumatic year

Hot in 2018: Sorrell saga yet to reach final chapter. Watch an exclusive video here

Premium
2019 Cannes jury presidents list is tone deaf to global diversity calls
Premium
21 minutes ago

2019 Cannes jury presidents list is tone deaf to ...

24 of 27 upcoming Cannes jury presidents this year now work in the US or UK.

Premium
Sagar Mahabaleshwarkar joins Contract Advertising as Chief Creative Officer
Premium
2 days ago

Sagar Mahabaleshwarkar joins Contract Advertising ...

Mahabaleshwarkar had recently quit Cheil India

Premium
Opinion: Does the multi-billion dollar Snapchat have a future?
Premium
2 days ago

Opinion: Does the multi-billion dollar Snapchat ...

Our guest authors do some crystal ball gazing into the future of Snapchat