Dentsu international has globally launched the new iProspect, as a digital-first end-to-end media agency. The iProspect teams, in India and in partnership with over 90 other markets, will offer performance-driven brand building at a global scale.
In India, Rubeena Singh, Muddassar Memon, Kaushik Chakraborty, Krishna Kumar, Santosh Mishra and Venkata Dontha will be responsible for leading the new agency.
The agency also has a brand-new website and has adopted the “Brands Accelerated” tagline which will sit beneath a reimagined logo. It aims to fuse existing capabilities such as brand building, strategic planning, business intelligence, marketing activation and performance optimisation, plus the capabilities of scaled services within dentsu international, to give the teams huge breadth and depth of skills to draw upon to accelerate client growth.
Amanda Morrissey, global president, iProspect said, “We are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital first organisation, built for the future and delivering today. In fact, the only thing that has stayed the same is the name, but even that looks different. With precision and at pace, the new iProspect is able to learn, flex and scale its output to transform a brands’ performance and provide effective business growth; immediately and in the future. Created from the ground up, the new agency has been collectively built by 93 local market teams working together and understanding the necessity for global consistency, yet having the insight to locally adapt for their unique client, consumer and market demands. With this approach, the new iProspect is not a classic top-down ‘one size fits all’ global agency model, but more of an ‘all sizes fit within’ agency framework, with the same global vision and purpose”
Rubeena Singh, CEO, iProspect India said, "With the launch of iProspect’s new structure, we are extremely proud to be the first agency to offer performance-driven brand building at scale. Over the years, our mission and vision have definitely evolved and with the rapidly evolving environment, one has to change. The one thing that has stayed constant is that we continue to remain focused on driving business results for our clients. By launching as a new digital-first end-to-end agency, we at iProspect, look forward to bringing future-ready solutions, which will further accelerate brand growth for our clients. With the might and scale of dentsu behind us, this structure is indeed set to define a new era of performance-driven brand building, not only in India but also globally."
The agency will retain partnership with its local clients in India and is set to meet the local and international client’s end-to-end media, marketing, and advertising needs.