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On the eve of the start of the 2022 edition of the IPL, Campaign India tried understanding whether brands really care about the teams they are partnering with...
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Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
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The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?
SheFront was held as part of the agency’s Equity Upfront.