Campaign India Team
Jul 28, 2016

IPG Mediabrands names Mat Baxter global CEO for Initiative

Former CEO Jim Elms named chairman of Initiative and MD, Interpublic

IPG Mediabrands names Mat Baxter global CEO for Initiative
 
Mat Baxter is the global CEO of Initiative, effective immediately, less than a year after he moved to New York to become global chief strategy and creative officer for IPG Mediabrands. 
 
Jim Elms, the group’s previous global CEO, has been named chairman of Initiative, and will take on new responsibilities as MD, Interpublic. 
 
The company said in a release that he will be "part of the group’s efforts to drive increased collaboration between IPG Mediabrands and the broader network of Interpublic agencies". 
 
Henry Tajer, global CEO of IPG Mediabrands, praised Baxter's "energy, exceptional strategic skills and commitment to the business". The two men together "will propel the network to new heights and reaffirm Initiative’s position as unexpected and daring", Tajer added. 
 
"The opportunity to take an agency like Initiative and reshape it to best serve our clients and our people is a dream come true for me," Baxter said, adding that Initiative is "ideally positioned" for growth and innovation. 
 
In his Initiative role, Elms will continue to report to Tajer. In his new IPG responsibilities, he will report to Philippe Krakowsky, chief strategy and talent officer of IPG and chairman of IPG Mediabrands. 
Baxter began his career at Zenith Optimedia in Syndey, was founding partner and Apac CEO of Naked Communications from 2004 to 2009, and became CEO of UM Australia in 2010.
 
(This article first appeared on CampaignAsia.com)
 
Source:
Campaign India

Related Articles

Just Published

31 minutes ago

Opinion: Kya hum atmanirbhar ho sakte hai?

The authors discuss how recent developments have pushed middle class India into becoming self-reliant and wonder how this behaviour will sustain in the future.

18 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

18 hours ago

Pepsi ties up with Swiggy to 'save our restaurants'

Watch the film conceptualised by Wunderman Thompson

19 hours ago

Google in talks to invest Rs 30,000 crore in Jio

In the last two months Reliance has raised Rs 1,17,000 from 14 investors