Campaign India Team
Jul 24, 2017

IPG Mediabrands launches Magna in India

The agency will be headquartered in Gurgaon

IPG Mediabrands launches Magna in India
IPG Mediabrands has launched Magna in India. Magna is the centralised IPG Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. The agency utilises key insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.
 
Two key resources of IPG Mediabrands India, Hema Malik, COO, Lodestar UM and Arun Sharma, managing partner, Initiative, will become joint heads of Magna in India, in addition to their current roles.
 
Shashi Sinha, CEO, IPG Mediabrands India, said, “Our aim is to make IPG Mediabrands the most sophisticated and cutting-edge media holding company in India. Therefore it will be our endeavour to bring in new line of global services to the country that will deliver better results for our client’s businesses.”
 
Malik said, “Our scale backed by market intelligence and strong relationship will give us a competitive advantage in the dynamic media marketplace.” Sharma adds, “There is lot of latent potential within the agency that’s going to be unraveled with launch of Magna for the betterment of the whole ecosystem --clients, media partners and the agency. I believe the timing is just right.”
 
Source:
Campaign India

Related Articles

Just Published

Premium
You can't stay mad if your mouth is stuffed with Mini Oreos
Premium
1 day ago

You can't stay mad if your mouth is stuffed with ...

That's just science, as this fun ad by FCB Jakarta proves.

Premium
Real Kashmir showcases 'unreal fan' stories
Premium
1 day ago

Real Kashmir showcases 'unreal fan' stories

Watch the film conceptualised by Cheil India here

Premium
Weekend Watch: Glimpses from Campaign South Asia AOY 2019
Premium
2 days ago

Weekend Watch: Glimpses from Campaign South Asia ...

The event was held on 3 December in Mumbai

Premium
MullenLowe Lintas Group announces changes to Bengaluru team
Premium
2 days ago

MullenLowe Lintas Group announces changes to ...

Kishore Subramanian (previously branch head Bengaluru - Mullen Lintas) moves to Lowe Lintas to head planning; Siddhartha Roy takes over Subramanian's position