Campaign India Team
May 24, 2013

Ipan Hill+Knowlton bags HSBC’s PR mandate

The account was won following a multi-agency pitch

Ipan Hill+Knowlton bags HSBC’s PR mandate

Ipan Hill+Knowlton Strategies has bagged the public relation duties for HSBC India. The agency will be responsible for brand awareness, corporate reputation and strategic visibility for HSBC's key businesses in India, informed an agency statement.

The account was will be handled by Ipan’s Mumbai office and headed by Vinod Moorthy, senior VP - Mumbai and head of corporate advisory group, India.

Radhika Shapoorjee, president South Asia, IPAN H+K Strategies, said, “The BFSI sector has some unique communications challenges, not least of which is the need for companies to show clear and consistent differentiation and strategic focus. We are delighted to win the HSBC mandate in India, given they have a strong presence in the Indian market as a leading international bank. We look forward to driving their strong value proposition as HSBC sees India as a key strategic market in their global business plans”.

 

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

10 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

10 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.