IPAN Hill & Knowlton re-brands as IPAN Hill+Knowlton Strategies

IPAN Hill & Knowlton has rebranded itself and will be known as IPAN Hill+Knowlton Strategies. The change is in line with the rebranding of Hill & Knowlton and is a part of its global shift in corporate identity.

Commenting on the change, Jack Martin, global chairman and CEO, Hill+Knowlton Strategies, said, “The new brand points to a shifting market for our clients, one with an explosion of information and a revolution in the ability of almost everyone to find that information. This democratisation of information is fundamentally changing the way they do business.”

Radhika Shapoorjee, president, IPAN Hill+Knowlton Strategies, India, said, “The renaming reflects a renewed emphasis on strategic communications advice that ensures a client’s business imperatives are achieved." Shapoorjee continued, “We believe that the public is at the centre of the client’s business and we can help build a positive influence and sentiment across the various stakeholders backed by research and insight, built upon a rich heritage of our public relations strength.”

The rebranding and new name came into effect on 18 September 2012.