Campaign India Team
Oct 10, 2019

INS asks publishers to accept election ads remuneration only in cash

Looks to address issue of non-payment from advertising agencies

INS asks publishers to accept election ads remuneration only in cash
The Indian Newspaper Society has advised its members to accept advertisements related to election campaigns only on cash payment basis. 
 
A statement signed by the secretary general, Mary Paul, indicates that publications in the past failed to recover payments from advertising agencies in relation to election campaigns. 
 
The note stated: 
 
"It may be recalled that member publications, in the past, were not able to recover substantial amounts as a result of non-receipt of payments from advertising agencies in respect of advertisements relating to election campaigns. This was perhaps mainly due to non-receipt, in turn, of payments from the advertisers concerned to the agencies.
 
In order to safeguard against such contingencies arising once again, in the context of the forthcoming elections to certain State Assemblies, it is advised that members may accept advertisements relating to election campaigns only on cash payment basis."
Source:
Campaign India

Related Articles

Just Published

2 hours ago

WICCI launches PR and digital marketing council

Will be led by Kavita Lakhani, executive director, Lintas Live

6 hours ago

Edelweiss MF uses Kabaddi analogy for 'Balanced ...

Watch the film conceptualised by TBWA-DAN here

6 hours ago

Editors Guild of India issues statement on the ...

The association is 'pained to see FIRs being filed against journalists at Republic TV' but also questioned the channel's reporting