Campaign India Team
May 29, 2023

INMA Global Media Awards: Bennett Coleman and Co wins ‘Best in South Asia’ accolade

Indian media houses amass a total of 20 wins

INMA Global Media Awards: Bennett Coleman and Co wins ‘Best in South Asia’ accolade
At the INMA Global Media Awards, Indian publishers amassed a total of 20 wins. Bennett Coleman and Co dominated the wins with a total of seven. The seven wins for the media company included three 'first-placed' accolades. 
 
It got the 'Best in South Asia' title for The Times of a Better India. The same campaign also got the first place win in 'Best Brand Awareness Campaign' category. Bennett Coleman and Co's third 'first-place' win came in the 'Bese Use of Social Media' campaign for its 'IAmHyderabad' campaign.
 
Jagran Prakashan was the second most-awarded Indian publication. The tally included two 'first-place', one 'second-place' and two 'third-place' wins. The 'first-place' wins came for 'Shifting Subscription Gears with First-Party Data' (Best Initiative to Acquire Subscribers) and 'Connecting the Last Mile' (Best Multi-Channel Client Advertising Campaign).
 
Hindustan Media Ventures (Mintgenie: Learn To Invest By Playing In the Stock Market - Best New Digital Product) and ABP India (Cadbury Gaane Mishti Jugalbandi - Best Multi-Channel Client Advertising Campaign) also bagged 'first-places' at the awards.
 
The INMA competition rewards media excellence. It evaluates news media companies across two segments: national brands and regional brands. 
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Advertising is going to look different: WPP’s Kate ...

Is commerce, not creativity, now the main engine of ad growth?

20 hours ago

India is one of the most optimistic countries: BCG

Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.

21 hours ago

Is hype marketing really worth it?

Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.

22 hours ago

WazirX launches zero fee campaign to remove crypto ...

The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.