INMA Global Media Awards: Bennett Coleman and Co wins ‘Best in South Asia’ accolade

At the INMA Global Media Awards, Indian publishers amassed a total of 20 wins. Bennett Coleman and Co dominated the wins with a total of seven. The seven wins for the media company included three 'first-placed' accolades. 

 

It got the 'Best in South Asia' title for The Times of a Better India. The same campaign also got the first place win in 'Best Brand Awareness Campaign' category. Bennett Coleman and Co's third 'first-place' win came in the 'Bese Use of Social Media' campaign for its 'IAmHyderabad' campaign.

 

Jagran Prakashan was the second most-awarded Indian publication. The tally included two 'first-place', one 'second-place' and two 'third-place' wins. The 'first-place' wins came for 'Shifting Subscription Gears with First-Party Data' (Best Initiative to Acquire Subscribers) and 'Connecting the Last Mile' (Best Multi-Channel Client Advertising Campaign).

 

Hindustan Media Ventures (Mintgenie: Learn To Invest By Playing In the Stock Market - Best New Digital Product) and ABP India (Cadbury Gaane Mishti Jugalbandi - Best Multi-Channel Client Advertising Campaign) also bagged 'first-places' at the awards.

 

The INMA competition rewards media excellence. It evaluates news media companies across two segments: national brands and regional brands.