Tamura Elcomponics Technologies, a JV between Elcomponics India and Tamura Group Japan, has assigned the creative mandate for its LED lighting brand Elkoha to Infectious.
There was no formal pitch process involved.
Shivendra Dwivedi, director, Tamura Elcomponics Tech, said, “We want Elkoha to become a preferred name in the LED lighting space and needed people who could look at this category as a clean slate. We feel Infectious led by Ramanuj and Nisha will be able to give articulation to our business vision.”
Ramanuj Shastry, co-founder and director, Infectious, added, “LED is on its way to becoming the lighting of the future. We are delighted to partner with Elkoha to usher in a new era of energy-efficient lighting. It's our dream to make Elkoha a major force in the Indian lighting ecosystem and we shall spare no effort to do so.”
Nisha Singhania, co-founder and director, Infectious, said, “The LED category is at a very nascent stage in India with extremely low awareness and penetration. Elkoha are bringing in best in quality and international standard LED lights to India. We look forward to partnering them in making India energy efficient.”