Campaign India Team
Aug 08, 2014

Infectious to handle lighting brand Elkoha's creative mandate

There was no formal pitch process involved

Infectious to handle lighting brand Elkoha's creative mandate
Tamura Elcomponics Technologies, a JV between Elcomponics India and Tamura Group Japan,  has assigned the creative mandate for its LED lighting brand Elkoha to Infectious.
There was no formal pitch process involved.
Shivendra Dwivedi, director, Tamura Elcomponics Tech, said, “We want Elkoha to become a preferred name in the LED lighting space and needed people who could look at this category as a clean slate. We feel Infectious led by Ramanuj and Nisha will be able to give articulation to our business vision.”
Ramanuj Shastry, co-founder and director, Infectious, added, “LED is on its way to becoming the lighting of the future. We are delighted to partner with Elkoha to usher in a new era of energy-efficient lighting. It's our dream to make Elkoha a major force in the Indian lighting ecosystem and we shall spare no effort to do so.”
Nisha Singhania, co-founder and director, Infectious, said, “The LED category is at a very nascent stage in India with extremely low awareness and penetration. Elkoha are bringing in best in quality and international standard LED lights to India. We look forward to partnering them in making India energy efficient.”
Campaign India

Related Articles

Just Published

9 hours ago

Publicis parts ways with employee following ...

Holding company parted ways with Tom Goodwin after he tweeted about pandemic.

9 hours ago

Manan Shah joins Chimp&z Inc to head client services

Moves from AdLift where he also headed client services

13 hours ago

Havas Q2 organic revenue dives 18%

Asia-Pacific records sharp declines, but healthcare is a bright spot.

13 hours ago

In reverse decision, Vivo set to leave as IPL lead ...

Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.