Campaign India Team
Oct 16, 2014

Indigo Consulting to redevelop Tata Global Beverages' corporate website

22 Feet continues to handle digital mandate

Indigo Consulting to redevelop Tata Global Beverages' corporate website
Indigo Consulting has been brought in for an 'overhaul' and to create a 'differentiated positioning' for the Tata Global beverages' (TGB) website.
 
TGB’s creative mandate is handled by Lowe Lintas and Partners. Maxus is the media agency and the digital mandate is with 22 Feet.
 
Sushant Dash, global brands director, Tata Global Beverages, said, “We’re happy to be working with Indigo Consulting on redeveloping the Tata Global Beverages corporate website.The website is a critical piece of our corporate identity and we look forward to the redevelopment resulting in an engaging and differentiated online experience for our stakeholders.”
 
Priti Jhavar, SVP – strategy and client services, Indigo Consulting, added, “Tata Global Beverages is such a dynamic brand in itself that to play it safe and stick to a stiff, corporate persona would be a great disservice not just to the group but also to its customers. This is a brand that is responsible for bringing magical beverage moments daily to people around the world and that’s the message that we are very excited to convey through new-age interactions and advanced technology on their website.” 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Nissin pulls Naomi Osaka campaign after ‘whitening’ outcry
Premium
2 hours ago

Nissin pulls Naomi Osaka campaign after ‘whitening’ ...

Company denies deliberate action, and vows to be more attuned to diversity issues.

Premium
Adfest 2019: Prasoon Joshi among jury presidents
Premium
2 hours ago

Adfest 2019: Prasoon Joshi among jury presidents

Joshi will head the audio and film juries

Premium
Blog: Janxiety? How brands can profit from it
Premium
16 hours ago

Blog: Janxiety? How brands can profit from it

Janxiety is a good trigger that marketers could leverage. This unique offer ends in a week, unless you are ready to wait for one entire year.

Premium
Raj Halve passes away
Premium
19 hours ago

Raj Halve passes away

The former advertising and marketing professional passed away on 22 January