Indigo Consulting has been brought in for an 'overhaul' and to create a 'differentiated positioning' for the Tata Global beverages' (TGB) website.
TGB’s creative mandate is handled by Lowe Lintas and Partners. Maxus is the media agency and the digital mandate is with 22 Feet.
Sushant Dash, global brands director, Tata Global Beverages, said, “We’re happy to be working with Indigo Consulting on redeveloping the Tata Global Beverages corporate website.The website is a critical piece of our corporate identity and we look forward to the redevelopment resulting in an engaging and differentiated online experience for our stakeholders.”
Priti Jhavar, SVP – strategy and client services, Indigo Consulting, added, “Tata Global Beverages is such a dynamic brand in itself that to play it safe and stick to a stiff, corporate persona would be a great disservice not just to the group but also to its customers. This is a brand that is responsible for bringing magical beverage moments daily to people around the world and that’s the message that we are very excited to convey through new-age interactions and advanced technology on their website.”