Campaign India Team
Mar 31, 2017

Indigo Consulting to handle Danone's digital mandate

Account won post a multi-agency pitch

Indigo Consulting to handle Danone's digital mandate
Indigo Consulting has announced that it has bagged the digital mandate of Danone India. The account was won post a multi-agency pitch, and will be handled by the Mumbai office.
 
The agency's mandate is to handle digital advertising, consolidate digital assets, engagement, creation of communities and optimising reach and effectiveness.
 
Himanshu Bakshi, marketing director, Danone India, said, "Given our aspirations for our brands, we saw an ideal fit with what Indigo brought to the table. We needed disruption in terms of leveraging powerful consumer insights into seamless digital execution, and hence we invited a multi agency pitch. Their approach to integration with the overall creative campaign is simple and compelling, and we believe our brands will benefit immensely in the near future with this association.”
 
Rajesh Ghatge, CEO, Indigo Consulting, said, “We are excited at the prospect of partnering Danone, to comprehensively leverage digital to engage with their consumers across brands. We spot a huge opportunity for Danone to build communities and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and and create highly engaging content, while driving Danone’s brand and business agenda on digital.”
 
Source:
Campaign India

Related Articles

Just Published

13 hours ago

MS Dhoni moves to trademark 'Captain Cool' moniker

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

14 hours ago

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

15 hours ago

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

19 hours ago

Emotion sells, but at what cost?

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?