Indigo Consulting has announced that it has bagged the digital mandate of Danone India. The account was won post a multi-agency pitch, and will be handled by the Mumbai office.
The agency's mandate is to handle digital advertising, consolidate digital assets, engagement, creation of communities and optimising reach and effectiveness.
Himanshu Bakshi, marketing director, Danone India, said, "Given our aspirations for our brands, we saw an ideal fit with what Indigo brought to the table. We needed disruption in terms of leveraging powerful consumer insights into seamless digital execution, and hence we invited a multi agency pitch. Their approach to integration with the overall creative campaign is simple and compelling, and we believe our brands will benefit immensely in the near future with this association.”
Rajesh Ghatge, CEO, Indigo Consulting, said, “We are excited at the prospect of partnering Danone, to comprehensively leverage digital to engage with their consumers across brands. We spot a huge opportunity for Danone to build communities and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and and create highly engaging content, while driving Danone’s brand and business agenda on digital.”