Taproot India’s entry ‘I am Mumbai’ for client Bennett, Coleman & Co.’s brand Mumbai Mirror is in the running for metal. The production company for the film is RDP India Mumbai.
Film Lions shortlists have been announced at the Cannes Lions International Festival of Creativity 2012. A lone entry from India is among 257 shortlisted.
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Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
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With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.
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