Campaign India’s Bindu Nair Maitra catches up with Alexandre Mars, CEO, Phonevalley at the Cannes Lions 2009. Mars discusses the smoothly running Indian operations of Phonevalley with Debashish Sarkar at the helm. Mars further goes on say, that now more than ever, India is more than a country because of its complex culture; it’s almost like a continent. He also speaks about the challenges of adapting a global campaign on mobile and their work on such a campaign for Puma.
Listen to him, below: