Independent creative hotshops gear up for Goafest

Larger agencies may be mulling over the number of entries and delegates to send to Goafest this year twice over, but a look at the number of entries being sent in from independent creative hot shops reveals that they, at least, aren’t fighting shy of the downturn. Campaign India spoke to a number of independent shops that are sending not only a sizeable amount of entries this year but are also set to send a fair amount of agency staffers from their fold to Goa.