A weekly round-up of advertising, media and marketing news
Tata Q is now Tata Sampann Yumside
Tata Consumer Products has announced the rebranding of Tata Q to Tata Sampann Yumside. With this new identity, the brand will be integrating its food offerings under one umbrella. It will also extend its ready-to-cook (RTC) category with a range of Indian gravies and pastes.
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The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
In contrast, Publicis, Omnicom and IPG all increased their revenues.
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Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
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