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Aarav rebrands to Aereo
Aarav Unmanned Systems (AUS) has announced that it has rebranded to Aereo. The brand belongs to the drone-tech category. The new identity was conceptualised to reflect the company’s vision and to enable technology adoption. The brand has also launched a digital campaign to highlight this rebranded identity.
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Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.
Grey will split from AKQA as part of the move.
Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.
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