IDAM House of Brands has announced the appointment of Reena Mansukhani as its vice president - brand and communications for Bella Vita Organic.
In her new role, she will be responsible for developing communication, marketing strategies and building and elevating the brand across the industry, while establishing a retail environment.
Mansukhani moves from House of Beauty, where she was head of department-marketing, Boddess Retail.
Aakash Anand, founder and CEO, IDAM House of Brands, said, “Reena brings a blend of luxury, brand management, passion for beauty, makeup and skincare, and cohesive knowledge of brand building to the Bella Vita Organic family that will help to further strengthen and create a high-end image of the brand. She has a deeper understanding of trends backed by competitive research analysis which is essential when we aim for new launches. Reena’s proven skills in ideation and development of content and visual merchandising displays will undoubtedly contribute to the overall growth of Bella Vita Organic.”
Mansukhani said, “I am immensely excited to step into this new role to help drive growth. With more people consciously thinking about self-care and shifting towards Ayurveda-backed skincare, it will be an interesting phase to grow this trend with Bella Vita Organic to provide hand-crafted self-care products. The brand has already carved a niche in the industry and I believe my expertise in brand building and knowledge of beauty and skincare would benefit the brand to pave the way for future growth. The idea of positioning us as a gender-neutral skincare brand was exciting, and that's how we got Milind Soman onboard. Content is king, and I look forward to devising new strategic initiatives by creating meaningful and real content for and by the real people.”
With over 16 years of experience, she has also worked with Nykaa, Gaurav Gupta, and Vodafone India, among others.
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