Campaign India Team
Jun 30, 2014

iContract bags Sony Music Entertainment India's digital duties

The account was won following a multi-agency pitch

iContract bags Sony Music Entertainment India's digital duties
iContract has bagged the digital duties of Sony Music Entertainment India following a multi-agency pitch. 
Sanujeet Bhujabal, marketing director, Sony Music Entertainment India, said, "Sony Music has been extremely aggressive in the digital space as it forms an integral part of our media mix across all repertoires. iContract brings with them a rich experience and we look forward to working with them."
Prashant Challapali, senior VP and digital head, iContract, said, "Sony Music is a pioneer in the global music arena and is one of the leading entertainment brands in India. There are some exciting new plans and innovations on the anvil and we are hugely thrilled to partner their evolution in the digital space."
Rana Barua, CEO, Contract India, added, “Sony Music Entertainment India is a tremendous win for us. We look forward to partnering them in their digital evolution in India, given the fact that digital is going to be the future of the music business.”
Campaign India

Related Articles

Just Published

1 day ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

1 day ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

1 day ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging