iContract has bagged the digital duties of Sony Music Entertainment India following a multi-agency pitch.
Sanujeet Bhujabal, marketing director, Sony Music Entertainment India, said, "Sony Music has been extremely aggressive in the digital space as it forms an integral part of our media mix across all repertoires. iContract brings with them a rich experience and we look forward to working with them."
Prashant Challapali, senior VP and digital head, iContract, said, "Sony Music is a pioneer in the global music arena and is one of the leading entertainment brands in India. There are some exciting new plans and innovations on the anvil and we are hugely thrilled to partner their evolution in the digital space."
Rana Barua, CEO, Contract India, added, “Sony Music Entertainment India is a tremendous win for us. We look forward to partnering them in their digital evolution in India, given the fact that digital is going to be the future of the music business.”