The Internet and Mobile Association of India (IAMAI) has constituted a working group to fight online piracy.
The committee is chaired by Ajit Mohan of Hotstar and co-chaired by Uday Sodhi of SET India and Salil Kapoor of HOOQ.
The stated objective of the group is to 'create a self-regulatory code of conduct, drafts for standards and good business practices, public awareness measures to minimise online piracy and help with regulatory and legal interventions as and when required'.
Online Video Platforms (OVP) are 'soft targets and most vulnerable' since there are no specific laws regulating online content, informed an official statement.
Member companies of the initiative include Star Plus, Digivive, Radio Mirchi, Shemaroo, Viacom18, Netflix, Arre and Eros.