Campaign India Team
Sep 07, 2022

Hyundai Motor India gets users N Line in the Metaverse

The experience included activities like India zone, test drive track, Venue N Line zone, showroom, service centre, mini game, photo booth, treasure hunt and N Line merchandise

Hyundai Motor India gets users N Line in the Metaverse
Hyundai Motor India, has launched Hyundai Venue N Line, a compact Sporty SUV. 
 
For the launch, it took its attendees on a virtual ride in the Metaverse.
 
Users had the option of test driving the car on an oval road track, customising it according to their preference, and also purchasing or selling the car.
 
The experience included activities like India zone, test drive track, Venue N Line zone, showroom, service centre, mini game, photo booth, treasure hunt and N Line merchandise. 
 
Additionally, the Metaverse for the launch also let users engage with other sites.
 
Users reached the Hyundai Mobility Adventure in Roblox, from where they were dropped near the event square.
 
This experience will be available to users for the next two months. 
 
 
Unsoo Kim, MD and CEO, Hyundai Motor India, said, “Our endeavours to elevate customer experiences Beyond Mobility and our commitment to the transformation of mobility in India has been resolute. Hyundai Venue N Line has been introduced to India as a part of our vision of redefining mobility experiences for customers and with this new launch, we will now offer two N Line models in a short span of two years, the Hyundai Venue N Line being our first compact SUV N Line model for India customers.
Source:
Campaign India

Related Articles

Just Published

2 days ago

Gozoop Group elevates Amyn Ghadiali to India ...

He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.

2 days ago

Paris 2024: Pressure is on brands to produce in big ...

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

2 days ago

The Sleep Company earmarks nearly INR 80-85 crore ...

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.

2 days ago

Criteo collaborates with Microsoft Advertising to ...

This expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.