Everest Brand Solutions has been assigned the strategic and creative duties for Aditya Birla Retail Limited brand More. The mandate assigned to the agency is positioning and branding More. Everest’s Mumbai office will handle the business.
It is said that no pitch calls preceded the account win. Interface is the incumbent agency.
Kunal Dhawan, head marketing and branding, Aditya Birla Retail Limited, said, “We believe that Everest will work with us as partners in building our brand equity as they have a strong team.”
Dhunji S Wadia, president, Everest Brand Solutions, said, “We believe in working with our clients and adding value to their business. This is a significant win for us. It's a huge vote of confidence for our way of working.”
Rahul Jauhari, national creative director, Everest, added, "More is a challenge of a different nature and we look forward to it. And of course, I am always happy to be working with a client team that is as clear on expectations and way ahead as they are."