HT Labs launches OTTplay
OTTplay is a content discovery and recommendation platform
May 13, 2021 05:42:00 AM | Article | Campaign India Team Share -
HT Labs has announced the launch of OTTplay, a content discovery and recommendation platform.
OTTplay aims to provide users a customised curation of shows and movies based on a preference of language, genre, platform, actor, filmmaker, over 35 OTT platforms.
The app is available across Android and iOS. It looks to help users discover titles from OTTs they have and haven't subscribed to.
Avinash Mudaliar, co-founder, HT Labs, said, “The aim is to democratise the watching and discovery experience and by playing in the OTT space, we want to lead the viewer to the right movie or show that he/she would like across OTTs based on his taste and the time he has to view. Most end up watching only what’s promoted on their homepage or patchwall, and this happens to be a fraction of the content available on a platform. We want to help users discover shows and films based on what they’ve watched and liked and would want to watch more of.”