Shawn Lim
Jun 12, 2023

HSBC calls fresh global media review

Campaign first reported in October 2022 that a new review was to be launched

HSBC calls fresh global media review

HSBC has launched a global media agency review, Campaign can reveal.

 

The bank was reported to have called for a global media review in October 2022. Incumbent PHD has held the account since 2018.

 

Campaign understands media consultancy Ebiquity is running the global review for the brand, whose key markets include the UK, the US, China and the Middle East.

 

PHD, HSBC and Ebiquity have declined to comment on the media review.

 

In a past statement to Campaign in 2018, HSBC said: “As part of our commitment to the ongoing development of HSBC’s media and marketing arrangements, we periodically evaluate all marketing service suppliers to ensure we maintain the best working relationships to support our strategic goals.”

 

In its tenure as media partner, PHD helped HSBC secure exclusive partnerships with Girls That Invest podcast and Vogue in Asia Pacific.

 

Outside the region, the agency launched campaigns such as “Vicious Circle”, which partnered with Shelter and helped homeless people open bank accounts, and “Borders” with Richard Ayoade. WPP’s Wunderman Thompson created both.

 

On the creative side, HSBC consolidated its account with WPP in 2020. Prior to PHD, Mindshare was its media agency for 13 years.

 

(This article first appeared on CampaignAsia.com)

Source:
Campaign India

Related Articles

Just Published

3 days ago

Verystar’s OmniCRM clinches Tech MVP for 2024

Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.

3 days ago

India's print ads thrive amid Diwali's spark

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

3 days ago

Alphabet posts 15% revenue increase for Q3

Ad revenue for the quarter came in at $65.85 billion, up about 10.4% year over year.

3 days ago

Dazzle, sparkle, sell: Brands fire their creativity ...

Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.