The Work Advertising Marketing
Nikita Mishra
Aug 14, 2023

HSBC bats for belonging to woo overseas students with cricketer Virat Kohli

From wickets to wallets, HSBC and agency partner Wunderman Thompson nurture nostalgia in their latest global work. Campaign exclusively chats with the brand's global CMO on the creative journey and hitting an all-rounder with Virat Kohli

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

5 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

6 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

7 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

8 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

9 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

10 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

Related Articles

HSBC hires first global CMO
Advertising
Aug 06, 2025
Charlotte Rawlings

HSBC hires first global CMO

Why HSBC is betting on simplicity to stand out in its first-ever global corporate banking campaign
Advertising
Sep 22, 2025
Nikita Mishra

Why HSBC is betting on simplicity to stand out in ...

HSBC dives into the mind of Virat Kohli and reveals his aspirations
The Work
Jun 05, 2023
Campaign India Team

HSBC dives into the mind of Virat Kohli and reveals ...

JioStar launches influencer marketing platform JioStarverse
Advertising
May 07, 2025
Campaign India Team

JioStar launches influencer marketing platform ...

Just Published

Salt Media Entertainment appoints Najia Khaan as director and producer
Media
10 hours ago
Campaign India Team

Salt Media Entertainment appoints Najia Khaan as ...

Salt Media Entertainment has appointed British-Afghan filmmaker Najia Khaan to lead its documentaries and special films division under the RVCJ Group.

Johnson’s Baby launches ‘It’s Pure Love’ campaign celebrating modern parenting
Advertising
12 hours ago
Campaign India Team

Johnson’s Baby launches ‘It’s Pure Love’ campaign ...

Johnson’s Baby unveils a refreshed campaign and upgraded range that blend science, sustainability, and emotional storytelling for today’s parents.

Excellent Publicity celebrates 14 years by appointing 14-year-old CEO
Advertising
12 hours ago
Campaign India Team

Excellent Publicity celebrates 14 years by ...

To mark its 14th anniversary, Excellent Publicity celebrated with a symbolic appointment and a renewed focus on its evolution into ad-tech.

Digitally Inspired Media wins integrated mandate for Om System India
Advertising
12 hours ago
Campaign India Team

Digitally Inspired Media wins integrated mandate ...

Digitally Inspired Media has secured the integrated campaign mandate for Om System, marking a key milestone in the brand’s India rebranding journey.