Shawn Lim
Aug 22, 2023

How Man City, PSG and Bayern connect with APAC fans through tech and data

Tapping into the Asian market is something most European football clubs have been keen to do over the years, but to varying degrees of infiltration. Campaign spoke to some of the biggest clubs in Europe as they headed to APAC, to find out how they stay in touch with Asian fanbases

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

10 hours ago

The multiverse of men in Asia

The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.

14 hours ago

2026 is the year of ‘Imperfect by Design’

80% of creators believe 2026 is the year to regain creative control, according to Canva’s third annual Design Trends Report.

16 hours ago

Air India is scripting its redemption arc in its ...

Passengers have never smiled more than on an Air India ad.

16 hours ago

India’s food creators are quietly redefining how we ...

Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.