Hisense appoints Art-E Mediatech for its digital duties

Account won post a multi-agency pitch

May 26, 2022 06:46:00 AM | Article | Campaign India Team

Art-E Mediatech has bagged the digital mandate for Hisense. 
 
The agency will be in charge of the brand’s partner in strategy formulation, and will provide them with social media strategies, media buying, influencer marketing and website-related services. 
 
The account was won post a multi-agency pitch and will be handled by Art-E Mediatech’s Noida office. 
 
Rishi Tandon, COO, Hisense, said, “We believe that everything we do should make our user’s life simpler, better and more entertaining. Hence, we aim to make the latest technologies accessible to everyone through thoughtfully designed and expertly built products. Since 1969, we have been doing relentless research and development to push the boundaries of innovation in home appliances. It’s this dedication to developing and producing cutting-edge technology that has seen us become one of the world’s leading electronic manufacturers. So, it is vital for us to stay in touch with consumers all the time. Therefore, it becomes critical for us to communicate the same in a clear, creative and concise manner. We found Art-E Mediatech’s work engaging and KPI-oriented. Their insights and brand building approach will help us to bring the required creativity to build upon our already strong digital presence.” 
 
Rohit Sakunia, co-founder and chief business officer, Art-E Mediatech, said, “In the last few years, the digital world has grown by leaps and bounds. It is not a surprise that all the companies are looking towards this platform to communicate with their target audience. We are extremely excited to partner with Hisense for strengthening its digital journey across various social platforms. Adding an organisation like Hisense to our prestigious client roster is an absolute delight. We as an agency believe in result-oriented strategies that not only connect the brands with their audience but also transform lives in the process. We are glad that we have found the perfect partner in Hisense, in our journey towards transforming lives with digital experience.”