Himanshu Chandel joins Mother Sparsh as head of marketing

Moves from Betterhalf.ai

Aug 09, 2021 06:12:00 AM | Article | Campaign India Team

Mother Sparsh, a player in the baby and mother care category, has announced the appointment of Himanshu Chandel as head of marketing and growth. 
 
Chandel's last role was at Betterhalf.ai where he was head of marketing.
 
Chandel said, "We intend to scale Mother Sparsh to being a 100 crore brand by FY '23, and alongside other prerequisites, we are committed to enhance brand loyalty among the consumers. The key growth lever for us would be placing end consumers at the centre of the overall strategy while we would strongly leverage retention marketing strategies along with advanced martech stack. The brand would continue to scale acquisitions with the right set of marketing mix."
 
Himanshu Gandhi, co-founder and CEO, Mother Sparsh, said, "Speed, precision and timing will play a major role in our next phase of growth journey, as winning customer loyalty and improving customer lifetime value is sacrosanct for us.”
 
Chandel has also had stints with Pipa Bella (now acquired by Nykaa), Homescapes Europa and Passion Gaming.