Hill+Knowlton Strategies (H+K) has announced the introduction of its global Content + Publishing Strategy to its India operations. The new offer will provide new and existing clients with innovative and integrated solutions.
The agency's Content + Publishing Strategy specialty is built on the idea that content and where it is placed should be based on consumer behaviour.
Shubhangi Mehta joins H+K as director of Content + Publishing Strategy to drive operations in India. She will be connected to the H+K Innovation + Creative regional hub in Dubai, which fuels H+K’s future strategy for communications. Mehta joins from NFX Digital where she was head - digital and creative.
Abhishek Gulyani, CEO, Hill+Knowlton Strategies India, said, “I am very excited to launch our Content + Publishing Strategy specialism in India, furthering our content marketing capabilities across the country. We believe purpose driven communications along with high impact innovative campaigns help brands to standout and build key differentiators. With our new offering, not only will we deliver best-in-class Content + Publishing Strategies, but we will also be able to provide clients access to the best of our creative talent across H+K’s global network.
He added, “We welcome Shubhangi into the H+K family. Clients increasingly look to H+K for deeper understanding of content trends to help align their communications and business objectives. With Shubhangi’s extensive experience and in-depth knowledge, she will bring fresh thinking, perspective and ideas for our clients across varied sectors. The new Content + Publishing Strategy offering is a part of our overall strategy to provide integrated communications to clients and we will continue expanding the space in the years ahead.”
In a career spanning 15 years, Mehta has also worked with Reuters, Haymarket Media Group, ITC, ISWAI and PepsiCo.