Campaign India Team
Jan 17, 2022

Global Alliance for Improved Nutrition appoints Hill+Knowlton Strategies

Account won post a multi-agency pitch

Global Alliance for Improved Nutrition appoints Hill+Knowlton Strategies
The Global Alliance for Improved Nutrition (GAIN) has appointed Hill+Knowlton Strategies (H+K) to handle communications in India. The account was won following a multi-agency pitch.
The agency's mandate is to create an integrated communication strategy for the ‘Commercialisation of Biofortified Crops’ program which aims to promote biofortified food products – zinc wheat and iron pearl millet.
Ishank Gorla, programme lead, GAIN, said, “We are pleased to appoint Hill+Knowlton Strategies as our integrated communications partner in India. We are part of a global network of partners working together to create sustainable solutions to malnutrition. We believe Hill+Knowlton Strategies, with their in-depth experience and capability will be able to drive our narrative in a compelling manner and improve awareness of the select biofortified foods and food products in key regional markets.”
Abhishek Gulyani, CEO, Hill+Knowlton Strategies India, said, “We are delighted to begin an exciting journey with GAIN. With committed teams and our in-depth domain knowledge, H+K is well-positioned to provide sector-specific, innovative, and integrated solutions to drive the desired impact and outcome for the brand. We look forward to enhancing GAIN’s brand value in India through our collaboration.”
The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation that aims to tackle the human suffering caused by malnutrition.  
Campaign India

Related Articles

Just Published

7 hours ago

2023 Global Best of the Best Effie Awards: Leo ...

The wins come for Whisper's 'Changing the Education System to Keep Girls in School' and Cadbury Celebrations' 'My SRK Ad' respectively

8 hours ago

Anurag Agnihotri elevated at Ogilvy

Was managing partner - creative for West India

8 hours ago

Moves and wins roundup: Week of 11 December

Read about the latest news in the marcomm world including updates from Adfactors, Tgthr and Red Bull

8 hours ago

Fostering diversity isn't a mere obligation but an ...

At ASCI's D&I Edge, a panel outlined the blueprint for media professionals to authentically embrace diversity and inclusion