Teamwork Communication Solutions has bagged the PR duties of Hero Cycles and Hero Motors post a multi-agency pitch. The agency will also undertake the repositioning of Hero Cycles as a lifestyle brand, informed an official statement.
Adfactors PR handled the account previously.
Kamal Narayan Omer, managing director, Teamwork Communication Solutions, said, “We are elated to be on board Hero Motors and Hero Cycles, one of the country's most reputed auto majors. This brings a new level of diversification into our clientele. Working with one of the most prestigious auto names in the country is definitely a new landmark for us.”
“Teamwork is today a prominent name in the PR industry, their steady growth and expertise in the specialist PR arena is commendable. We are very optimistic that our new media partners will very ably serve the interests of our company and take our alliance to greater heights," said Pankaj Munjal, managing director and co-chairman, Hero Cycles.
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